GOAL:
To create a social campaign for Netflix’s NEW SHOW MESSIAH that
was so controversial, provocative, and suspenseful, that our viewers
would have to decide for themselves if the messiah was really coming.
THROUGH A 4 PHASE SOCIAL CAMPAIGN, WE GAINED THE FOLLOW
WITHIN THE TENS OF THOUSANDS ON BOTH THE INSTAGRAM AND NETFLIX PAGES.
PHASE 1: Launching Social Pages
TEASED the mystery and controversy of MESSIAH - WE PLACED VIEWERS INTO THE WORLD OF MESSIAH BY RELEASING CLIPS IN THE STYLE OF FOUND FOOTAGE TO ENABLE VIEWERS TO DISCOVER AND INTERPRET MIRACLES ON THEIR OWN.
PHASE 2: INTRO TO AL-MASSIH
WE PROMPTED THE QUESTION OF “WHO IS AL-MASSIH?”
AND “IS HE OR ISN’T HE THE REAL MESSIAH?”
PHASE 3: IS HE REAL? YOU DECIDE.
HEIGHTENED THE VIEWERS TO DEBATE AND DECIDE WHO HE IS.
PHASE 4: DIGGING DEEPER
SUSTAINED THE CONTROVERSIAL CONVERSATIONS ON SOCIAL CHANNELS,
GETTING VIEWERS TO DIG DEEPER WITH THEIR DEBATE
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